Matthew Franks has been passionate about basketball from a young age, playing throughout his high school years and gaining valuable on-court experience. Alongside his playing career, he has actively contributed to youth basketball by helping with basketball camps for kids and coaching grade school teams. Franks has also observed and learned from high-level basketball, which has further shaped his understanding of the game and his coaching approach. His commitment to youth development and his firsthand knowledge of competitive basketball continue to guide his work with young athletes.